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Bye Bye 2011 – 2012 is Looking Great for the Auto Industry!

Posted on January 6, 2012 by

So we’ve all had a couple of days to adjust to signing “2012″ on our checks and can take a little bit of a look back at the end of 2011. Great news featured by Bloomberg this week with the … Continue reading

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NADA Used Car Update – Still a Good Time to Sell More Cars!

Posted on December 16, 2011 by

NADA released the December 2011 edition of their Used Car Industry Update this week, and there are several bits that I like to see: “Looking ahead, we’re anticipating that used car and truck prices will remain relatively flat through the … Continue reading

Posted in Auto Industry | Tagged , , , , , , | 1 Comment

Special Finance is the Headline Again! Experian Reports on Q32011 Data for Automotive Finance

Posted on December 2, 2011 by

“According to [our] automotive credit analysis, 21.87 percent of all new vehicle loans went to customers in the nonprime, subprime and deep subprime categories. The largest percentage increases were in the two highest-risk segments — deep subprime, which jumped 17.3 … Continue reading

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Ramping Up for the Holiday Season

Posted on November 18, 2011 by

>click< >click< >click< Do you hear that? >click<  >click< >click< We’re heading up the first big hill on the Holiday Roller Coaster. >click<  >click< >click< It seems to get earlier and earlier every year…retailers are already putting out the red … Continue reading

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Google and the Auto Lead Business: Bad news for third party lead vendors?

Posted on November 9, 2011 by

Read some interesting articles on dealerrefresh.com and autonews.com about Google basically entering in the automotive lead business. In February of 2010 when Google made a presentation to a select group of industry leaders about their intentions to get into the … Continue reading

Posted in Leads | Tagged , , , , , | 2 Comments

A Closer Look: Inventory Leads vs. Finance Leads

Posted on November 7, 2011 by

When last we met, I wrote about the feedback I’d gotten on what some dealers think when I say “third party leads.”  The bottom line was that anything that came from online advertising outside the dealer’s direct control was considered … Continue reading

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Lead Quality: What to Ask Your Auto Lead Provider

Posted on October 28, 2011 by

In our last round of “What to ask your auto finance lead provider” our marketing manager, Amy Taggart, suggested a list of questions related to sales, ROI, and sales process to help you identify a provider right for your store. In … Continue reading

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Some more color: Third Party Leads = Online Advertising

Posted on October 20, 2011 by

In my last post, I wrote about the term “third party leads”.  I shared it with the community on DrivingSales.com, and I did get a few responses. The bottom line was: according to the folks who commented, it’s a lead … Continue reading

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Introducing the Carloan.com Dealer Center

Posted on September 2, 2011 by

Easily find out how many leads are in your area at that moment! Some exciting news out this way — we  just launched a new website for  dealers. The Carloan.com DealerCenter offers our Lead Estimator, easy login to our ILM, … Continue reading

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Buying the right leads and the right tools for success. Part 2

Posted on March 30, 2011 by

Filtration can be a huge variable when it comes to pricing.  Not only do the additional filters applied cost the company to apply but the bigger cost is the amount of finance leads that are discarded because of a particular … Continue reading

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