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How Are You Monitoring Your Process for Working Finance Leads?
Over the past several weeks, I’ve been writing about best practices for working auto finance leads. We’ve covered setting the appointment, training your team, and getting folks in the door before pulling their credit. You’ve walked your team through this … Continue reading
No April Fool’s! Brian Matthews is Back as an Account Executive!
He’s baaaack… It’s our pleasure to re-introduce Brian Matthews. Brian, a graduate of University of Richmond, recently rejoined us after six months away. Prior to that, he had been with Carloan.com since November of 2007. In a previous life, Brian … Continue reading
Dear Mr./Ms. Dealer – Stop Pulling Credit First.
Here at Carloan.com, we live at the interesting intersection between the consumer experience with automotive online marketing and the way that dealers work with those consumers who raise their hands. That means that we’ve not only seen enough over the … Continue reading
Working Internet Leads – Why Training Matters
In my last post I made a comment about all of us being consummate sales professionals. That got me to thinking – how did we get here? We had to start somewhere, right? I’m in marketing now, but I spent … Continue reading
Working Internet Leads – Get ‘Em In
Catching up with my reading on DrivingSales.com this morning, I came across a post called “The Secret to My Success.” (I tweeted about it earlier with the comment “Shh…it’s ‘answer the leads’ – don’t tell anyone!”) I was astonished to see … Continue reading
Leap Year Day – What Did You Do with Your Extra Day?
Strange to think of it as an extra day, but it was. Some people treated it just like every other day, but some people used it as a reason to agitate for change. Some people used it as a way … Continue reading
Weekly Roundup: Busy News Week for Auto Finance
2012 just keeps getting better and better. New projections on sales this week put the year at 13.8MM, credit for auto loans is cheaper than ever according to Experian…this is why we’re using the hashtag #smokin2012 so much over on … Continue reading
What does “Tax Season” Mean to You? For Some Consumers, It’s “Down Payment.”
For most of us who have to file a tax return, “tax season” means pain and suffering. But for a lot of consumers, it’s the one time of the year when they know they’re going to have a big chunk … Continue reading
NADA 2012 Recap – Great Show, Great Team!
Still recovering from NADA 2012 in Las Vegas Feb 3-6 — we put a lot of time and effort into exhibiting at the show, and it paid off! Here’s our smiling team in the booth at the show, in one … Continue reading
This is It! NADA 2012 starts today!
Been in Las Vegas for a few days now prepping the booth and getting the team ready to go for the NADA Convention and Expo. The crowds have been amazing already, and we’ve seen tons of familiar faces, including our … Continue reading