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What does “Tax Season” Mean to You? For Some Consumers, It’s “Down Payment.”

Posted on February 22, 2012 by Amy Taggart

For most of us who have to file a tax return, “tax season” means pain and suffering.

But for a lot of consumers, it’s the one time of the year when they know they’re going to have a big chunk of change to put down on getting into a car — their tax refund.

And we write about this every year because it’s important every year.  Car dealers plan inventory and staffing around this 5th “season” to take advantage of this influx of cash into the car-buying market.

According to the National Retail Federation’s 2012 Tax Return Survey results, just released today, 12.3% of the consumers expecting a refund were planning for a major purchase, such as a car.

The best quote in the release:

“For some, tax season is a way to reward themselves, for others it is the perfect opportunity to get ahead on their bills or other expenses,” said Pam Goodfellow, Consumer Insights Director, BIGinsight. “Whatever the decision, many consumers this year are looking forward to taking back some of their hard-earned money from Uncle Sam.”

Sounds good to us.

These are exactly the kinds of folks that we see coming through our network of auto finance sites — people looking for financing to go with that down payment from the IRS.

And we’ve gotten the jump in website traffic in the past few weeks to show that this is going to be a banner year for auto dealers who know how to take advantage of our auto finance leads. Check out our free Volume Estimator to see what the traffic looks like in your area and how we can help.

In the meantime, we’ll just leave you with one question: what is your dealership doing to make hay while the tax season sun shines?

 

About Amy Taggart

Amy Taggart is the Marketing Manager for Interactive Financial Marketing Group. When she's not eating, sleeping and breathing the Carloan.com Dealer Network, she's checking out live music, watching DVDs, or keeping an eye on Man U. and the San Jose Sharks. Follow her on Twitter at @abtaggart to get the latest news. View all posts by Amy Taggart → This entry was posted in Financing and tagged auto financing, down payment, finance leads, National Retail Federation, NRF, tax refund, tax return, tax season, Uncle Sam. Bookmark the permalink. ← NADA 2012 Recap – Great Show, Great Team! Weekly Roundup: Busy News Week for Auto Finance →

2 comments on “What does “Tax Season” Mean to You? For Some Consumers, It’s “Down Payment.””

1. Kredit on February 23, 2012 at 8:13 am said:

   Admiring the dedication you put into your site and detailed information you present. It’s nice to come across a blog every once in a while that isn’t the same old rehashed information. Great read! I’ve saved your site and I’m including your RSS feeds to my Google account.

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2. Amy Taggart on February 29, 2012 at 10:46 am said:

   Thanks for subscribing!

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